Great packaging can be the difference between selling a product and missing out to a competitor. Even if your product is far superior in every way, poor packing will instantly prevent potential customers from making a sale.
The first element of a successful piece of packaging should always be a recognisable brand, including logo design, fonts, colours and imagery. If your company is yet to develop this, see our Corporate Identity & Branding pages.
Customers buy with their eyes
It’s a well known fact that high street customers buy products based on their appearance on the shelf. It is for this reason careful attention needs to be made when developing packaging. Research into competitors and customers opinions need to be taken into consideration before creating a design that is targeted to appeal to the correct demographic.